Privacy policy

Last updated: 30 September 2026

ALYQO operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a personalised shopping experience (the “Services”). ALYQO is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or when you otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with regard to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and that you understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information”, we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify you or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number and email address.
• Financial information including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, add to your cart, add to your wishlist, purchase, return, exchange or cancel, and your past transactions.
• Communications with us including the information you include in communications with us, for example, when you send a customer support enquiry.
• Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information including information about how you interact with the Services, including how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us or otherwise provide us with personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Providing, Personalising and Improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process payments, process orders, remember preferences and items of interest, send notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate any returns and exchanges, enable reviews to be posted and create a personalised shopping experience, for example by recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or post, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and protect our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You We use your personal information to provide you with customer support, respond to your communications, provide effective services and maintain a business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or take part in civil discovery, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate possible violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who provide services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners to provide you with marketing and advertising services. For example, we use Shopify to offer personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to instruct us not to share your information for the purpose of showing you targeted advertising and marketing based on your online activity across different merchants and websites. You can exercise your right to opt out of these uses here
• When you instruct us, request that we do so, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or when you use social media widgets or login integrations.
• With our affiliates or otherwise within our group of companies.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and optimise the Services. The information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than where you live, in order to provide and optimise the Services. In addition, to help protect, grow and improve our business, we use certain enhanced features provided by Shopify that incorporate data and information obtained from your interactions with our store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use the personal information collected about your interactions with our store, as well as with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information here: Shopify Privacy Portal link.

Third-Party Websites and Links

The Services may display links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of those websites, including the accuracy, completeness or reliability of the information found on them. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by third parties. Our inclusion of such links does not, in itself, imply any endorsement of the content of those platforms or of their owners or operators, except to the extent disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we therefore do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below to ask for it to be deleted. As of the Effective Date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate confidential or sensitive information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with the Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request, to the extent permitted by law.

• Right of Access/To Know. You may have the right to request access to the personal information we hold about you.
• Right to Delete. You may have the right to request that we delete the personal information we hold about you.
• Right to Rectify. You may have the right to request that we rectify the personal information we hold about you.
• Right to Portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt Out of the Sale or Sharing of Personal Information for Targeted Advertising. Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to opt out of the processing of your personal information for purposes considered to be “targeted advertising”, as defined in applicable privacy laws. You can exercise your right to opt out of these uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a request to opt out for the device and browser you used to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to the account. To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognise other “DO NOT TRACK” signals that may be sent from your browser or device.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option shown in the emails we send you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

You can exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights that go with it, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We do not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, to the extent permitted or required by applicable law. Under applicable laws, you may designate an authorised agent to make requests on your behalf in order to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner, as required under applicable law.

Complaints

If you wish to complain about how we process your personal information, you can contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or to lodge your complaint with your local data protection authority. For the EEA, you can find a list of data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside your country of residence.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority of the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date and give notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by email:

alyqo@alyqo.com

For the purposes of the applicable data protection legislation, ALYQO is the controller responsible for the personal information processed in connection with the Services.